Altorum Leren
Altroum Leren specializes in providing expert recommendations for the latest software and hardware technologies, tailored to meet the unique needs of your business
Information Technology
Android, iOS & Web
August,2022
Problem Statement
The objective of a software and hardware recommendation tool is to assist users in identifying the best products that match their specific requirements. This might involve suggesting particular software or hardware, or offering general advice on what to consider when choosing a product. The aim is to equip users with the knowledge necessary to make well-informed decisions about the products they select.
Scope Of Work & Timeline
I started the assignment to identify and effectively improve problems through UX research and analysis
User Research
Its done to address the full range of perspective required to understand the user needs.
User Experience Design
I worked on the User flow & personas in order to have best user experience.
Visual Design
Worked on the interface designs for the application including prototype.
User Research
I interviewed 120 users by creating a WhatsApp group to understand how they search for software and hardware before making a purchase. I also discovered their frustrations with navigating various websites and articles, which often leaves them feeling even more confused.
Responses Of Survey:
How do you search for the best site for the softwares and hardwares?
What is the most difficult part while searching for the desired software and hardware device?
How often do you look for buying softwares and hardwares?
Do you recommend after you purchased softwares & hardwares devices to your friends?
Competitive Analysis
As part of quantitative research an online surveys was conducted to 100 people using google forms and 80 of them responded so far. this survey was consisted of five questions that allowed us to know little more about our user base and better support the findings derived from qualitative research.
| Feature | Finko - Kosamattam | Mannapuram | Oro Money | Muthoot Fincorp One |
|---|---|---|---|---|
| Accessibility | Simple & Fast | Slow & Confusing | Simple & Fast | Simple & Fast |
| Loan Application Process | Simple & Fast | Simple & Fast | Simple & Fast | Simple & Fast |
| Regional Language | Regional Language | Regional Language | No Regional Language | No Regional Language |
| Interest Rate and Terms | Low Interest Rate | Low Interest Rate | Slightly Higher | Slightly Higher |
| Security & Privacy | Biometrics Configuration | No Biometrics Configuration | Biometric Enabled | Biometric Enabled |
| Customer Support | Slow | Slow | Quick Response | Quick Response |
| User Experience | Good | Not Great | Good | Good |
| Integration & Other Services | No Digital Wallet Integration | No Digital Wallet Integration | No Digital Wallet Integration | No Digital Wallet Integration |
| Other Precious Metal Loan Service | No | No | No | No |
User Persona
Based on the user research conducted in my organizations, with my maid and wih my relatives, I set up two personas. I referred to them throughout the entire product development process.
Mr. Suresh Chand Sharma
Age - 51 Years
English Teacher
Location - Siyana, Uttarpradesh
About
Mr. Suresh Chand Sharma is a retired english teacher and a farmer in Uttarpradesh. He has been taking care of his family and farms for about 40 years now. He often needs fund to support his family needs, gets loans from bank in higher rate of interests. he also have to buy equipments, seeds & fertilizers. Recent pandemic led him in loss and wants to recover for that he needs to take loan from the bank keeping his silvers as mortgage and get the financials in place as soon as possible so that he can start farming again and keep supporting his daily needs & livelihood.
Goals
- Needs a limitless channel where he can liquidate his assests specially precious metal and gets his funds in order
- Needs simple way of applying silver loan from his own house
- Loan against silver as he is having significiant amount of heriditary assests.
Frustrations
- Applying for loan and getting delayed in processing time.
- Average technology usage led him in state of confusion
- He has to rely on third party vendors for loans which leds him in long payment cycle.
Mrs. Maya Rani
Age - 35 Years
Maid
Location - Gurugram,Haryana
About
Maya Rani is a maid who lives in Gurugram,, Haryana. She has been taking care of her house for about 15 years now and she is managing everyones expectations and grievances really well. She manages her finances and her assets on her own and also created her own fund in emergency usage through various channels. She always tries to keep her finances healthy by keeping a fixed saving every month. Although she doesn’t anticipated the effect of pandemic with any specific problems, She tries to stay away from debts and mortgages. Maya exercises her gold and silver to liquidate her fund when in need and in adverse situation.
Goals
- Always stay up-to-date and follow on her stability of finances and scheduled payments.
- Needs a platform to avail easy silver loan.
- She does not want to go to the bank and spend too much time in que et.
Frustrations
- Long payments processing time, and processing charges.
- Some vendors charge too much interest for the loan
- She needs a silver loan calculator so that can see how much she will get for how much silver.
Userflow
While creating a user flow, I take into account both the needs of the business and users. Thus, app users have the opportunity to intuitively navigate inside the application and effectively use all the functionality.
Wireframes
While creating a user flow, I take into account both the needs of the business and users. Thus, app users have the opportunity to intuitively navigate inside the application and effectively use all the functionality.
Colour Palette & Typography
Hex #5CA2FC
RGB 92,162,252
Hex #5CA2FC
RGB 92,162,252
Hex #5CA2FC, RGB 92, 162, 252
Hex #1D65C5, RGB # 29, 101, 197
Typography is an important aspect of UX (user experience) design, as it plays a crucial role in shaping how users perceive and engage with digital content. Good typography can help improve readability and make the content more accessible and usable, while poor typography can lead to confusion, frustration, and reduced engagement.
Aa
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Visual Designs
Choose Your Language
After Splash screen, user will redirect to the choose language screen so that he/she can choose their regional language based on the states.
Easy & Secure Login, Signup
Login and Registration process have been designed in such a way that even a naive user can use Loanify App easily
Quick Application Process
Loan Application process have been divided into quick & easy 3 steps to provide better user experience
Other Services
Other services like wallet integration, mobile recharges, electricity bill payments, gas cylinder bill services are also provided.
QR Functionality
QR functionality have also been provided so that user can pay EMIs and other bills with just one quick scan
Loan Application Process
Loan application process is divided into 3 easy steps where user needs to request for silver loan from hom screen and then can apply for it for further step.
Choose Metal Weight
User can enter the silver weight and accordingly he/she will get the price on the app.
Select Date & Time
Usr can select date and time as per their convenience so that the pickup guy can come to their doorstep for silver pickup.
Add Address
User can add their home address from the change address button
Other Screens
